A site’s URL structure should be as simple as possible. Consider organizing your content so that URLs are constructed logically and in a manner that is most intelligible to humans (when possible, readable words rather than long ID numbers).
In other words, don’t go for…
…when you could go for something descriptive like:
The other benefit of descriptive URLs is that they often include your target keyword (or at least words and phrases from it). That said, don’t shoehorn keywords into URLs if they look unnatural.
Use the standard HTML format for headers (H1 to H6) to make it easy for search engines to understand the structure of your page and the importance of each section.
Header 1 should be reserved for the on‐page title of your content and should ideally include the main keyword (or something closely related to the main keyword) that you’re targeting. You can have more than one H1 tag per page, but we recommend sticking to one.
Header 2 should be used for the titles of the main sections on your page. They should also include the main keyword you’re targeting (whenever possible and natural—don’t shoehorn!) and are a good place to add additional (longer‐tail) keywords for which you want to rank.
Every time you go a step deeper in your content, use the next type of header, e.g., Header 3 for subheadings within an H2 section, and so on.
Here are just a few of the on-page SEO factors that can help you improve your search ranking and traffic:
- Title Tag – The title tag on each page tells the search engines what your page is about. This should be 70 characters or less, including both the keyword your content focuses on and your business name.
- Meta Description – The meta description on your website tells search engines a little bit more about what each page is about. This is also used by your human visitors to better understand what the page is about and if it’s relevant. This should include your keyword and also provide enough details to tell the reader what the content is about.
- Sub-headings – Not only do sub-headings make your content easier for visitors to read, but it can also help improve your SEO. You can use H1, H2, and H3 tags to help search engines better understand what your content is about.
- Internal Links – Building internal links, or hyperlinks to other content on your site, can help search engines learn more about your site. For example, if you are writing a post about the value of a specific product or service, you can link to the product or service page in your blog post.
- Image Name and ALT Tags – If you are using images on your website or within your blog content, you will also want to include your keyword or phrase in the image name and alt tag. This will help search engines better index your images, which may appear when users perform an image search for a certain keyword or phrase.