Explain about SEO
SEO is really just a process of proving to search engines that you are the best site, the most authoritative, the most trusted, the unique and interesting site that they can offer to their customer – the searcher. Get people to talk about you, produce good quality content, get people to link to you, and Google will be more confident that you are the best result that they can offer to their searchers, and that’s when you will start ranking on the first page of Google.
One thing Google has indicated it likes to do is penalize sites or stores or companies that consistently have poor reviews, so if you have many poor reviews, in time Google is going to figure out not to show your site in their rankings because Google doesn’t want to show those sites to their searchers. So prove to Google’s algorithm that you are trustworthy. Get other highly authoritative websites to link to you. Get newspaper articles, get industry links, get other trusted sites to link to you: partners, vendors, happy customers—get them to link to your website to show that you are highly credible and trustworthy.
Basically Google uses a complex mathematical formula called an algorithm to give a score to every website and every search people to do in Google to figure out which website should rank best for what people are looking for.
On-page SEO involves all the on-site techniques you can employ to ensure a webpage will rank on a SERP, and it can also help determine how well that page ranks. It uses both content and technical elements to improve the quality of a page, so the more on-page SEO you do, the more traffic you’ll get to a website and the more relevant that traffic will be.
There are many different technical aspects of a webpage that can be optimized with on-page SEO, and they include:
- Title tags
- URL structure
- Alt text for images
- Site speed
- Internal links
- Meta descriptions
On-Page SEO and the Impact of Content
- While the technical aspects are important, one of the most crucial elements of on-page SEO is content because this is what brings traffic to your site.
However, not just any content will do, and today’s web users are looking for relevant, interesting, engaging, and informative content that fills a need. In other words, people must want to consume the content you’ve created, which can come in a number of different forms, such as:
- Web page copy
- Case studies
- Original research
- Instructional articles
- Quizzes and poles
The key takeaway is that while backlinks are integral to off-page SEO, a single quality backlink from an authoritative site is worth more than 10 or even 100 low-quality links. Link building isn’t always the easiest task, but here are four strategies, according to VVCR, that you can use:
- Writing guest blogs to promote yourself as an expert in your field
- Write content that mentions influencers in your field, because posts like this are highly popular
- Scour blogs (particularly influencer blogs) in your field for broken links, and then suggest replacing the broken link with content you’ve written on the same subject
- Take advantage of the popularity of infographics by creating lots of them