Social media doesn’t directly contribute to SEO. In other words, social signals don’t directly help rank better. The links that you share on Twitter, Facebook and Pinterest may help your brand get more exposure, but they aren’t seen by Google as a ranking signal.
The Impact of Social on SEO
- Drives Traffic in your website.
- Profiles Rank in Search Engines Results.
- Improves Your Content Reach to everyone.
- Social Media Platforms are Search Engines.
- Local, national & international SEO.
- YouTube SEO.
Social media affects your site traffic by providing more visibility to your content.
When lots of people share your content within their networks, they’re going to send more traffic to your website and therefore, boost your rankings.
Profiles Rank in Social media search engine.
Your social media profiles aren’t just confined to social media; they also rank in search engine results. They are prominently visible in branded search results, often on the first page.
So your brand can increase your search engine visibility and drive more traffic by creating social media profiles and optimizing them.
Your Content Reach
Social media is an excellent channel to ensure that your content reaches as many people as possible. On search engines, people only discover your content when they’re searching for a relevant keyword. But on social media, you’ll be getting your content in front of people who didn’t even realize that they needed your content.
Better content reach translates into high-quality traffic which, again, affects your rankings. While he did have a backlink strategy in place, what really made the difference for him were social media shares.
Social Media Platforms are Search Engines
social media platforms also serve as valuable search engines themselves. There may be people who discover your profile, page, or content through social media search.
Social media also affects your local, national & international SEO efforts in a few ways.
As you already know, your NAP (the name, address, and phone number of your business) plays an important role in local search rankings.
Additionally, some social media platforms let you geo-tag your Stories and posts. This is a great way to gain more visibility among a local audience, helping you expand your reach.
On Instagram, for instance, users can conduct a search for content that’s geotagged to a specific location. You should be able to attract more local visitors this way.
YouTube’s videos get prominent rankings in search engine results. In fact, popular and relevant YouTube videos will be the first to show up for certain searches.
YouTube channel and videos for SEO. All you need to do is optimize the video descriptions and titles with relevant keywords. This will help you gain more visibility not just within the platform but also in regular search results.
Social media plays a crucial role in your overall SEO strategy even though it may not directly affect your rankings. It mainly works by bringing your brand and content more visibility, which in turn drives more traffic.
Besides, your social media profiles and YouTube videos also rank among regular search results. So optimizing them for the search engines will definitely boost your overall SEO strategy.